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Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease Apples hardwarechef Tom Marieb har fremhævet iPhone Duos matte nano-teksturdisplay som en måde at reducere genskin og gøre skærmfoldningen mindre synlig over tid. Han opfordrer samtidig brugerne til at holde Apple ansvarlig for resultatet og beskriver telefonens hængsel som robust og nøje afstemt. iPhone Duo kan forudbestilles fra 16. oktober og lanceres 23. oktober til en startpris på 1.999 dollar.

MacRumors Apple for 5 timer siden

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iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping iPhone 18 Pro Max har et batteri på over 20 Wh og skal derfor overholde særlige krav ved forsendelse. Apple har indført en firmwarebegrænsning, der holder batterikapaciteten under grænsen, indtil telefonen aktiveres. Ved reparation, bytte eller anden forsendelse kan funktionen “Prepare to Ship” aflade batteriet og fastholde begrænsningen, indtil enheden er klar til transport.

MacRumors Apple for 11 timer siden

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Hands-On With the Apple Watch Series 12 Apple Watch Series 12 har samme overordnede design som Series 11, men introducerer nye farver, Ceramic Shield 2 på aluminiumsmodellerne og opdaterede sundhedssensorer. Uret bruger en hurtigere S11-chip, måler puls hyppigere og understøtter en ny readiness-score baseret på aktivitet, søvn og vitale data. Batteritiden er fortsat angivet til en hel dag, mens opladningen er blevet hurtigere.

MacRumors Apple for 14 timer siden

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M5 Ultra and M6 Chip Benchmark Results Reveal Graphics Performance De første GPU-benchmarkresultater for Apples M5 Ultra- og M6-chips er dukket op før lanceringen af nye Mac Studio- og Mac mini-modeller. M5 Ultra opnår en Metal-score på op til 366.744, hvilket er 59 procent højere end gennemsnittet for M3 Ultra, mens OpenCL-resultatet ligger omtrent på niveau med GeForce RTX 4080. M6 scorer op til 34 procent højere end M5 i Metal.

MacRumors Apple for 14 timer siden

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iPhone 18 Pro Max in U.S. Equipped With Qualcomm's Snapdragon X80 Modem En teardown fra TechInsights bekræfter, at den amerikanske version af iPhone 18 Pro Max bruger Qualcomms Snapdragon X80-modem. I resten af verden har modellen Apples egenudviklede C2-modem, ligesom iPhone 18 Pro og iPhone Duo globalt. Apple har ikke forklaret forskellen, men den kan muligvis hænge sammen med virksomhedens aftale om modemleverancer fra Qualcomm.

MacRumors Apple for 15 timer siden

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Apple Releases Xcode 27.1 Beta With iPhone Duo Support Apple har udgivet den første beta af Xcode 27.1 med understøttelse af appudvikling til iPhone Duo. Versionen indeholder opdaterede SDK’er til enheden samt en simulator, der understøtter dens nye positioner og skærmorienteringer. Xcode 27.1 kræver en Apple Silicon-Mac med macOS 26.6 eller nyere.

MacRumors Apple for 16 timer siden

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Apple Watch Series 12 vs. Ultra 4 Buyer's Guide En købsvejledning sammenligner Apple Watch Series 12 og Apple Watch Ultra 4, som begge har S11-chip, 4 GB RAM og de nye sundhedsfunktioner. Series 12 er tyndere, lettere og billigere, mens Ultra 4 tilbyder længere batteritid, mere robust konstruktion, bedre GPS og funktioner til dykning og længere eventyr. For de fleste brugere vurderes Series 12 som det bedste valg.

MacRumors Apple for 16 timer siden

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MacRumors Giveaway: Win an iPhone Duo From iMazing MacRumors udlodder sammen med iMazing en 256 GB iPhone Duo samt licenser til iMazing-softwaren. Programmet kan blandt andet sikkerhedskopiere, søge i og eksportere data fra iPhone, iPad og andre Apple-enheder. Telefonen leveres først efter lanceringen 23. oktober, og konkurrencen er begrænset til myndige deltagere i USA, Storbritannien og Canada.

MacRumors Apple for 16 timer siden

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'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story Ron Johnson, der stod i spidsen for Apples første detailbutikker, fortæller historien bag virksomhedens retail-satsning i den nye bog Shop Different: How Retail Revealed Apple's Genius. Bogen udkommer 22. september og beskriver blandt andet samarbejdet med Steve Jobs, udviklingen af Genius Bar og de tidlige butikkers vanskelige start. Johnson vurderer samtidig, at Apples nuværende butikker fortsat lever op til den oprindelige vision.

MacRumors Apple for 17 timer siden

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Apple Teams Up With ROSÉ for iPhone 18 Pro Camera Ad Apple promoverer iPhone 18 Pro i en ny “Shot on iPhone”-reklame med BLACKPINK-medlemmet ROSÉ. Reklamen fremhæver hendes nye musikvideo til sangen “new trick”, som er optaget med iPhone 18 Pro. Kampagnen fokuserer dermed på telefonens kameraegenskaber og kobler Apples produktmarkedsføring sammen med et aktuelt musikudspil.

MacRumors Apple for 18 timer siden

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Apple Designers Explain the Thinking Behind iPhone Duo Apples designteam fortæller i et interview med GQ, hvordan notesbøger, Mac og iPad har inspireret iPhone Duos fysiske udformning og brugerflade. Telefonen er designet til at føles som én samlet oplevelse, når den foldes ud, med en hængselmekanisme og animationer, der understøtter overgangen mellem skærmene. iPhone Duo lanceres 23. oktober til en startpris på 1.999 dollar.

MacRumors Apple for 18 timer siden

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Are iPhone 17 Pro Cases Compatible With iPhone 18 Pro? Here's What Apple Says Apple oplyser, at covers til iPhone 17 Pro og iPhone 18 Pro officielt ikke er kompatible, fordi kameramodulet på iPhone 18 Pro er 0,1 millimeter tykkere. Praktiske tests viser dog, at Apples egne covers passer på begge generationer, og at de fleste tredjepartscovers sandsynligvis også kan bruges på tværs. Enkelte covers kan dog afvige.

MacRumors Apple for 18 timer siden

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Apple Supplier Subsidiary Considering U.S. Flash Memory Factory SK Hynix-datterselskabet Solidigm overvejer at bygge en fabrik til NAND-flashhukommelse i USA. New Yorks delstatlige nordlige områder nævnes som en mulig placering. Et amerikansk anlæg kan mindske selskabets afhængighed af den nuværende fabrik i Kina, mens Solidigm samtidig forhandler med Intel om at starte hukommelsesproduktion i USA.

MacRumors Apple for 19 timer siden

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iPhone 18 Pro Teardown Reveals How Apple Shrunk the Dynamic Island En teardown-video af iPhone 18 Pro viser, hvordan Apple har gjort Dynamic Island mindre ved at placere Face IDs infrarøde kamera under skærmen. Skærmpixels over kameraet har et særligt mønster, der lader infrarødt lys passere uden synlig forskel ved normal brug. Videoen viser også et større 48-megapixelkamera med variabel blænde samt et batteri på 4.056 mAh i modellen med fysisk SIM-kort.

MacRumors Apple for 20 timer siden

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iPhone 18 Pro Demand Stronger Than Expected En undersøgelse fra Evercore ISI blandt næsten 4.000 amerikanske forbrugere peger på stærkere efterspørgsel efter iPhone 18 end forventet. 53 procent af de potentielle købere foretrækker iPhone 18 Pro eller Pro Max, mens flere også overvejer større lagerplads og dyrere modeller. Resultaterne viser købsintentioner i USA og er derfor ikke det samme som gennemførte salg eller global efterspørgsel.

MacRumors Apple for 20 timer siden

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Fan Site Lets You 'Design the Next iPhone' Udvikleren Neal Agarwal har lanceret en interaktiv hjemmeside, hvor brugere kan designe deres egen virtuelle iPhone. Komponenter som kameraer, knapper og porte kan placeres frit, mens mere usædvanligt tilbehør som rat, joystick og iPod-hjulsstyring også er muligt. Brugerne kan tilpasse farve og baggrund, navngive telefonen og generere en fiktiv Apple-præsentation med pris.

MacRumors Apple for 21 timer siden

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Apple Stores Have a New 'Hello' Easter Egg, Here's Why Apple har placeret en ny dekoration med ordet “hello” i mange af virksomhedens butikker verden over. Den fungerer som et motiv, kunder kan bruge til at teste kameraets zoom på de nye iPhone 18 Pro-modeller. Telefonerne tilbyder op til 8× optisk zoom, hvilket også var tilfældet på iPhone 17 Pro.

MacRumors Apple for 22 timer siden

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iPhone 18 Pro Models: How to Use All the New Features MacRumors har udgivet en omfattende guide til iPhone 18 Pro og iPhone 18 Pro Max, som netop er lanceret. Guiden gennemgår blandt andet de nye kameraindstillinger, videofunktioner, Dynamic Island, Kamerastyring og Action Button. Den dækker også en række funktioner i iOS 27 samt muligheder for kunder, der endnu ikke har forudbestilt telefonen.

MacRumors Apple for 22 timer siden

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Forgot to Pre-Order iPhone 18 Pro? Apple Store Pickup Available Today at Most Locations Apple har lanceret iPhone 18 Pro og iPhone 18 Pro Max, og de første leveringer finder sted verden over. Kunder, der ikke forudbestilte, kan opleve leveringstider på op til fire uger, især for Pro Max-modellen, men afhentning samme dag er stadig mulig i mange Apple-butikker. Priserne starter ved henholdsvis 1.199 og 1.299 dollar.

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iPhone 18 Pro: Using the New Variable Aperture Lens iPhone 18 Pro og iPhone 18 Pro Max introducerer en variabel blænde på hovedkameraet, der kan justeres fra ƒ/1.48 til ƒ/4.0. Funktionen skal forbedre fotografering i svagt lys og giver samtidig større kontrol over dybdeskarpheden. Blænden kan styres automatisk af Kamera-appen eller indstilles manuelt til fire forskellige trin.

MacRumors Apple for 1 dag siden

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Apple CEO John Ternus Teases iPhone 18 Pro Launch Day Apple Fifth Avenue i New York er blevet gjort klar til lanceringen af iPhone 18 Pro. Butikkens ikoniske glaskube har fået en farverig udsmykning, der matcher telefonens nye farver Burgundy og Glacier. Apples administrerende direktør John Ternus har udtrykt begejstring for lanceringen og forventes muligvis at være til stede i butikken.

MacRumors Apple for 1 dag siden

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Apple Reportedly Accepts Even Higher RAM and Storage Prices in 2027 Apple skulle ifølge en rapport have accepteret endnu højere priser på DRAM- og NAND-chips fra Samsung fra første kvartal 2027. Priserne ventes at stige 30-40 procent sammenlignet med tredje kvartal 2026, blandt andet på grund af stor efterspørgsel fra AI-datacentre. Det er uklart, om de dyrere komponenter vil føre til yderligere prisstigninger på iPhones, iPads og Macs.

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First iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 Orders Arriving to Customers De første kunder i Australien og New Zealand modtager nu deres forudbestilte iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4 og AirPods 5. Produkterne kan også købes i udvalgte Apple-butikker, hvor lagerbeholdningen giver et tidligt indtryk af den globale tilgængelighed. Leveringer og salg fortsætter derefter i andre regioner, herunder Europa og Nordamerika.

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iPhone 18 Pro Launching Tomorrow With These 10 New Features iPhone 18 Pro og iPhone 18 Pro Max kommer i butikkerne fredag 18. september efter en uges forudbestillinger. De nye modeller har blandt andet A20 Pro-chippen, variabel blænde i hovedkameraet, forbedret køling, længere batteritid, hurtigere opladning og op til 2 TB lagerplads. Nogle markeder får også Apples nye C2-modem til 5G og LTE.

MacRumors Apple for 1 dag siden

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How to Get the New 3-Month Free Trial of Apple One Premier ($40/Month Value) Apple tilbyder fra 17. september nye og kvalificerede tilbagevendende kunder tre måneders gratis Apple One ved køb af en ny iPhone, iPad eller Mac. Tilbuddet gælder Individual-, Family- og Premier-abonnementerne, hvorefter abonnementet automatisk fornyes til fuld pris, medmindre det opsiges. Danmark er blandt de lande, hvor kampagnen er tilgængelig, men nuværende Apple One-kunder og visse tidligere abonnenter er undtaget.

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'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story

Ron Johnson, der stod i spidsen for Apples første detailbutikker, fortæller historien bag virksomhedens retail-satsning i den nye bog Shop Different: How Retail Revealed Apple's Genius. Bogen udkommer 22. september og beskriver blandt andet samarbejdet med Steve Jobs, udviklingen af Genius Bar og de tidlige butikkers vanskelige start. Johnson vurderer samtidig, at Apples nuværende butikker fortsat lever op til den oprindelige vision.

Fra MacRumors

Back in 1999, unhappy at how Macs were being positioned in traditional computer retail stores, Steve Jobs decided that Apple needed to make its own push into retail. The man he brought on to lead the initiative was Ron Johnson, previously the vice president of merchandising at Target.

Johnson and writer Zander Nethercutt have teamed up for a new book entitled Shop Different: How Retail Revealed Apple's Genius, releasing next Tuesday, September 22, and I recently had a chance to read through the book and chat with Johnson about it.

Shop Different covers Johnson's background including his time at department store Mervyn's and at Target, but the bulk of the book unsurprisingly focuses on his work at Apple as his biggest success story and a topic of significant interest for legions of Apple fans and others in the business world and beyond.

Johnson started at Apple on February 1, 2000, and he worked hand-in-hand with Jobs and other Apple executives to develop a vision and buildout plan for Apple retail stores, leading to the opening of the company's first two stores in May 2001.

While Apple retail stores have become iconic landmarks and sought-after mall anchors in over 20 countries around the world, their success was not always a given, and Shop Different goes into detail on the trials and tribulations of developing the first stores and their weak early performance, struggles that ultimately gave way to the massive success that the stores have achieved.

Some of the high-level background of the Apple retail development process, including how Apple built out a full-scale store mockup in a Cupertino warehouse, has long been known, but Johnson dives into much more detail on how everything played out. Johnson describes early meetings with Jobs as they discussed the philosophy behind delving directly into retail, the challenges of securing prime real estate, Jobs' initial reaction to Johnson's proposed "Genius Bar" name for the stores' support services, and much more.

In the latter portions of Shop Different, Johnson shares some touching moments from his interactions with Jobs as pancreatic cancer took its toll on the Apple founder, as well as Johnson's transition to CEO of department store JCPenney, a difficult period amid Jobs' decline and death, misgivings about leaving Apple to take on the new role, and ultimately his inability to achieve success turning JCPenney's fortunes around.

In talking with Johnson, I asked whether he felt the evolution of Apple retail since his departure fifteen years ago has remained true to the vision he and Jobs had from the beginning, across several different retail chiefs with varying backgrounds.

You know, really, honestly, I do. I'm very impressed.

And part of it goes back to, when we launched the stores, Tim and Deirdre were involved on the operations side. I tell a story in the book where Steve said, you know, "What are the ten things you need to do well?" And one of those was inventory...inventory management. Well, Deirdre kind of led the team that managed the inventory. And so she was involved with the stores before we opened our first one.

And so when the stores got back to her leadership, I think there was a little a difficult period after I left, it took a little while, but now I think the stores are really fulfilling, fabulously well, the initial mission and vision we had for the stores. You know, so I'm really impressed.

Among the highlights for Johnson are Apple's ongoing focus on improving the quality, size, and locations of stores to reflect the caliber of the brand, rather than focusing on overall store count, and how Apple has maintained a high standard for its "exceptional" retail employees, some of whom have been with the company for many years.

As a follow-up, I asked Johnson about his thoughts on the succession of Apple retail chiefs that followed him, given the range of backgrounds they had with John Browett coming out of British consumer electronics retailer Dixons, Angela Ahrendts coming from the luxury fashion world at Burberry, and in recent years longtime Apple executive Deirdre O'Brien.

You know, I was the first retailer at Apple. And I built the initial team and, we relied a lot on other Apple departments, but fundamentally, I think Tim felt that he's got to find a retail leader to run the stores, right?

And so he started out with an operations leader, but obviously that led to a pretty quick change, because the stores were never about, sure, it's important how you operate, but it's really about a culture of love and connection, and you've got to have someone who will embrace that, right?

And then you went to Angela, who was a highly respected retail leader. But I think after Angela left, which was nearing the 20th anniversary of the stores, he kind of concluded, I think, that maybe an internal person who really understands Apple could be a great leader of the stores.

She's been there from the beginning, so I think Tim made the decision to really make sure the stores were highly integrated, connected with Apple as a company. Because it's pretty easy for them to be on their own doing their own thing. But once you bring in someone like Deirdre, who has managed the People teams, has managed at Apple, has managed a lot of the operations teams at Apple, you'll get a different level of connectivity to Apple itself.

And I think that was probably one of the big strengths Deirdre brought to the retail stores, was her knowledge of Apple headquarters. And she was able to, as an example, bring in a lot of talented people to retail who came out of other parts of Apple. Whereas before that, you'd hire, like, Angela probably hires someone from the outside that she worked with in retail.

Johnson also had particularly kind words for Vanessa Trigub, who was named to a vice president role last year to head up retail operations under O'Brien, with Johnson calling her a "fabulous leader" who "has a great vision for how to serve customers."

My conversation with Johnson took place a few days prior to last week's unveiling of the iPhone Duo, but he acknowledged the rumors about the device and mentioned the role Apple retail will play in allowing customers to experience the new product category.

What a great opportunity when this new, supposedly foldable phone comes out. Now, I think the stores will be more crowded during September and October. They'll be more crowded than in years. Because, remember, one to two billion people that are on iPhones, that use them every day.

And even if you're not going to buy the new one, you want to go see it, right? Because it is a major new form factor that would change your experience of using it. So I think that's what the stores were built for, is to help launch new products and I expect the stores to be incredibly busy.

Shop Different: How Retail Revealed Apple's Genius is available for pre-order now through Amazon and other book retailers, and it launches on Tuesday, September 22.Tag: Ron Johnson
This article, "'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story" first appeared on MacRumors.com

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